Ladbrokes and Playtech Deal

Ladbrokes (SBA Rating B+) continues their aggressive moves to be a dominant force online worldwide (excluding USA).  They partner with longtime industry software and marketing company Playtech to increase exposure, hold client allegiance and maximize customer betting experience.  This is a true partnership, not just one of those honorary press release partnerships, in the sense that both companies are staffing buildings and working together to strategize.

More betting products and more efficiency is on the table as well.  Ladbrokes, as reported in previous SBA releases, has been playing catch up with fellow UK Bookie William Hill (SBA Rating A-). William Hill is aggressively persuing the opening online gambling options Las Vegas USA. Ladbrokes, however, is buying up smaller exchanges (bought out Alderny and BetDaq) and now is merging with an industry leading company.

Ladbrokes CEO Richard Glynn talked about how the Playtech deal fits into the company’s bigger picture:

“Ladbrokes has made significant progress over the past two years by investing in our core technology, revitalizing our brand and making our customer offer more competitive.  The next phase of this re-invigoration will see us work closely with Playtech to increase customer lifetime values through enhanced customer retention management, an area in which Playtech has a proven track record.”

Ladbrokes company stock has risen over 17% since the deal was announced.  Ladbrokes is traded on the LSE London Stock Exchange.